Here's just a few things that Sephora and Ulta should really be doing:
Cut the Asian beauty inspired crap.
I'm pointing the finger at Sephora more or less, with it's "K-beauty skincare", and "Asian Beauty" routines which just seems like a new angle to market mediocre, mid-performance prestige products to consumers.
Instead, both stores should stock actual products from Korea, Japan, Taiwan, China and other areas, and market it as "beauty from abroad". It could be products are known but maybe harder to come across online (L'herboflore masks); well known products that might able to be sold in Sephora and Ulta (Etude House, Holika Holika, Peripera, etc) or a mixture. Just a thought: since princes themed brand Too Faced does pretty well, why not add Etude House to the mix?
Cut the Asian beauty inspired crap.
I'm pointing the finger at Sephora more or less, with it's "K-beauty skincare", and "Asian Beauty" routines which just seems like a new angle to market mediocre, mid-performance prestige products to consumers.
Instead, both stores should stock actual products from Korea, Japan, Taiwan, China and other areas, and market it as "beauty from abroad". It could be products are known but maybe harder to come across online (L'herboflore masks); well known products that might able to be sold in Sephora and Ulta (Etude House, Holika Holika, Peripera, etc) or a mixture. Just a thought: since princes themed brand Too Faced does pretty well, why not add Etude House to the mix?
